December 18, 2021
What did Rolex do during the quartz crisis?
In the 1970s, Andre Heiniger was at the helm of Rolex, the second man to do so after Hans Wilsdorf, the brand’s founder. Heiniger saw the quartz crisis as a destabilizing trend that would suffer the same fate as technologies such as transistor radios. He believed that after a few years of relishing the trendy design and then-novelty nature of quartz watches, people would eventually […]